November 30, 2021

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Gail Tilden tells the story of how they made 1985 America embrace NES

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Thirty-five years after the fact, it just feels like destiny that Nintendo gave the Nintendo Entertainment System (NES) to the United States and that it would change the video game landscape forever. However, back in 1985, precisely nobody was so certain this would occur, including at Nintendo of America. Yet there were plenty of people hustling extremely hard to make it happen. In a new episode of Ars Technica’s War Stories series on YouTube, Gail Tilden, who was Nintendo’s advertising manager in 1985 and would later launch Nintendo Power magazine, tells the story of how Nintendo tactically launched the NES […]

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